刘笛

刘笛，女，汉族，1990年生，河南洛阳人，市场营销系老师，中山大学管理学博士毕业。

• 研究兴趣

  品牌管理    消费者心理与行为

• 教育经历

  2012-2017管理学博士，中山大学管理学院企业管理专业

  2008-2012管理学学士，中山大学管理学院市场营销专业

• 研究成果

（1）刘笛, 王海忠，基于人性本真性的拟人化广告的负面情绪与态度——愧疚感的中介作用. 心理学报, 2017, 49(1):128~137   

（2）王海忠, 秦深, 刘笛，奢侈品品牌标识显著度决策：张扬还是低调——自用和送礼情形下品牌标识显著度对购买意愿的影响机制比较，中国工业经济, 2012(11):148~160

（3）王海忠，梁炎君，刘笛，网络购物情境下自我构建类型对消费者市场信号偏好的调节作用. JMS中国营销科学学术年会暨博士生论坛，广州

（4）刘笛,王海忠,郑倩倩. 不同品牌能力刻板印象对远距离品牌延伸的影响作用研究. 中国高校市场学研究会学术年会, 天津    

（5）刘笛,王海忠. 基于人性本真性的拟人化广告负面影响机制研究——愧疚感的中介作用. JMS中国营销科学学术年会暨博士生论坛，上海

（6）王海忠,杨光玉,陈增祥,刘笛. 哪种拟人化品牌形象更受偏爱？归属需求的调节效应及边界. JMS中国营销科学学术年会暨博士生论坛

（7）王海忠, 秦深, 刘笛. 奢侈品品牌标识显著度对消费者购买意愿的影响研究——基于自我监控度和关系规范的调节作用. JMS中国营销科学学术年会暨博士生论坛, 大连

• 任教课程

  市场营销学（本科）

  整合营销传播（本科）

  
  

• 联系方式

  邮箱：liudievagufe@126.com

    

    

    

    

   

Di LIU, female, Han nationality, born in 1990, come from Luoyang city in Henan province, isa teacher of Marketing at the School of Business Administration, received her PhD in CorporateManagement from Sun Yat-sen University.

• Research Interest

  Brand Management

  Consumer Psychology & Consumer Behavior

• Education

  2012-2017Doctor degree in Management, Sun Yat-sen University

  2008-2012Bachelor degree in Management，Sun Yat-sen University

• Paper

（1）Di LIU, Haizhong WANG, Negative emotion effects of anthropomorphic advertising: Mediating role of guilt, Acta Psychologica Sinica, 2017, 49(1):128~137

（2）Haizhong WANG, Shen QIN, Di LIU, Decision-making for Brand Prominence of Luxury Goods：High-profile or Low-profile, China Industrial Economics, 2012, (11):148~160

（3）Haizhong WANG, Yanjun LIANG, Di LIU, The Moderating Effect of Self-Construals on Consumers’ Preference of Market Signal in Online Shopping. JMS Annual Conference and Doctoral Consortium，Guangzhou

（4）Di LIU, Haizhong WANG, Qianqian ZHENG,Research on the Impact of Different Brand Competence Stereotype on Long-distance Brand Extension. CMAU Annual Conference and Doctoral Consortium, Tianjin

（5）Di LIU, Haizhong WANG,The Negative influence of Anthropomorphic Advertising -- Mechanism Study Based on Guilt and Authenticity. JMS Annual Conference and Doctoral Consortium，Shanghai

（6）Haizhong WANG, Guangyu YANG, Zengxiang CHEN, Di LIU,Which Anthropomorphic Brand Image will Bring Greater Favorability? The Moderation Effect of Need to Belong. JMS Annual Conference and Doctoral Consortium，Shanghai

（7）Haizhong WANG, Shen QIN, Di LIU,Study of the Influence of Luxury Brand Prominence On Purchase Intention Based on theModerating Effect of Self-Monitoring and Relationship Norms,JMS Annual Conference and Doctoral Consortium, Dalian

• Courses Taught

  Marketing（Undergraduate）

  Integrated Marketing Communication （Undergraduate）

• Contact Information

  Email：liudievagufe@126.com