2012年毕业于香港城市大学商学院,市场营销博士。同年加入广东财经大学工商管理学院工作至今,现任市场营销系副主任。主要从事新媒体营销、企业社会责任缺失方面的研究。主持国家课题1项、市厅课题2项,参与国家课题1项,在《经济管理》、《经济与管理研究》、SSCI&SCI检索期刊发表论文数篇,在EI检索国际会议发表论文数篇。曾获2007年中国信息经济学会年会最佳论文、2008 Journal of Marketing Strategy优秀论文奖和全国高校市场营销年会一等奖。
2007-08 至 2012-02, 香港城市大学, 市场营销, 博士
2005-09 至 2007-06, 哈尔滨工业大学, 企业管理, 硕士
2001-09 至 2005-06, 哈尔滨工业大学, 工商管理, 学士
本科:零售学、市场营销学、客户关系管理、公共关系学
硕士:新媒体营销
1、国家自然科学基金青年项目,71202099,“企业社会责任缺失(CSI)曝光的威慑效应及作用机制研究”,71802054,2019/01-2021/12,18万,结题,主持。
2、广州市哲学社会科学“十三五”规划2018年度课题,2018GZGJ55,“企业社会责任缺失曝光系统的威慑效应---基于上市公司的经验数据”,2018/03-2020/03,结题,主持。
3、广东省教育厅“创新强校工程”青年创新人才类项目(人文社科),2015WQNCX037,“新媒体下消费者文化认同研究”,2016/01-2018/12,3万,结题,主持。
4、国家自然科学基金青年项目,71202099,“CSR活动中的企业伪善:概念及量表开发”,2013/01-2015/12,25万,结题,参与。
1. 邓永亮,张华*.影子银行发展与企业创新投入——来自中国制造业上市公司的经验研究[J]. 经济与管理研究, 2022, 43(08):108-128. DOI:10.13502/j.cnki.issn1000-7636.2022.08.007. CSSCI
2. Yongliang Deng, Hua Zhang. 2021. Configurational Path to Chinese Reading Stickiness of Digital Library. ACM Trans. Asian Low-Resour. Lang. Inf. Process. 20, 5, Article 86 (September 2021), 18 pages. DOI:https://doi.org/10.1145/3459092 SSCI
3. Hua Zhang. Augmenting brand experience in native advertising on social medias using fuzzy-set qualitative comparative analysis. Microprocessors and Microsystems, 82 (2021) 103991. Doi:10.1177/0020720920983506. SCI
4. Yan, Yanni, Hua Zhang, Fue Zeng .The Exploitation of an International Firm’s RelationalCapabilities: An Empirical Study, Journal of Strategic Marketing, 2010, 18(6): 485-499
5. 曾伏娥, 张华. 无网上购物经验的消费者橱窗购物行为―基于交易成本视角的实证研究, 经济管理, 2008.冬季, 24: 85-92。获2008 Journal of Marketing Strategy优秀论文奖和全国高校市场营销年会一等奖,西安,2008年8月。CSSCI
6. 张华, 李国鑫.中国消费者网上购物之交易成本分析, 管理科学(增刊), 2007.春季, 20: 15-21。& 2007中国信息经济学会年会最佳论文,哈尔滨,2007年1月。CSSCI
1. S. Tao and H. Zhang*, "Current Status, Hot Spots and Trends of Media Exposure Research-Based on the Visual Perspective of CiteSpace (2000-2020)," 2022 IEEE International Conference on Electrical Engineering, Big Data and Algorithms (EEBDA), 2022, pp. 272-276, doi: 10.1109/EEBDA53927.2022.9744765. EI
2. Hongqi Chen, Guoshun Liu, and H. Zhang*. The Evolution of Hot Topics in the Field of Opportunism in Marketing Channels Based on the Visualization Analysis of WOS Core Database (1990-2019). In 2021 2nd International Conference on Artificial Intelligence and Information Systems (ICAIIS 2021). Association for Computing Machinery, New York, NY, USA, Article 90, 1–6. DOI:https://doi.org/10.1145/3469213.3470292 EI
3. Yongliang Deng, Bingni Chen and H. Zhang*, Internet Live Broadcasting Information System Construction for Domain-Specific Knowledge and Susceptibility to Interpersonal Influence. Journal of Physics: Conference Series, 1982 (2021) 012159. doi:10.1088/1742-6596/1982/1/012159 EI
4. G. Liu, H. Chen and H. Zhang, The Evolution of Hot Topics in the Field of Data Mining in China Based on the Visualization Analysis of CSSCI (2000–2019), 2021 Asia-Pacific Conference on Communications Technology and Computer Science (ACCTCS), 2021, pp. 110-113, doi: 10.1109/ACCTCS52002.2021.00030. EI
5. Zhang H, Zhang H. A Literature Review of Corporate Social Irresponsibility (CSIR)[J]. Journal of Physics Conference Series, 2020, 1549(4):042085. DOI:10.1088/1742-6596/1549/4/042085. EI
6. Zhang H, Zhang H. An Investigation Report of Corporate Social Irresponsibility (CSIR)[J]. Journal of Physics: Conference Series, 2020, 1549(3):032058 (8pp). DOI:10.1088/1742-6596/1549/3/032058。EI
7. H. Zhang and Z. Luo, "A Fuzzy-set Qualitative Comparative Analysis of Native Ads in WeChat Moment," 2020 IEEE International Conference on Artificial Intelligence and Computer Applications (ICAICA), Dalian, China, 2020, pp. 641-644, doi: 10.1109/ICAICA50127.2020.9181860. EI
8. YAN Y, XIE T, ZHANG H. Corporate Heritage Management: An Empirical Study of Time-Honored Firm’s Brand and Performance. 2020. Paper presented at 34th Annual British Academy of Management Conference (BAM 2020), Manchester, United Kingdom.
9. 张华,彭雷清. 基于交易成本与社会认同的手机购物意愿研究,2013JMS中国营销科学学术年会,2013.8.17-2013.8.18。
10. Yan, Yanni; Xie, Ting Ting; Zhang, Hua / How does the Duality of Control and Trust Affect the Performance of Alliances: The Mediating Role of Reflexivity, Monitoring and Effort. June 2011; 2011 Cambridge Business and Economics Conference, 27/06/2011 - 28/06/2011, Cambridge, United Kingdom.
11. Fue Zeng, Li Huang, Hua Zhang, Wenyu Dou, and Hairu Yang, Will Users Embrace Advertising in Online Communities? A Sociological Perspective, 2009 IEEE International Conference on Industrial Engineering and Engineering Management,Singapore, 2009年10月; EI。
12. Fue Zeng and Hua Zhang*, An empirical study on inexperienced online consumer’s window shopping behavior: a trust-cost-behavior model,2008 IEEE International Conference on Industrial Engineering and Engineering Management ,Singapore, 2008.12.8-2008.12.11 ; EI。
13. Yan Yanni, Ding Daniel and Hua Zhang, The Exploitation of Relationship based Capabilities,2008 Oxford Business & Economics Conference Program,英国牛津,2008.6.22-2008.6.24。
1. 张华编著,《新媒体营销》,企业管理出版社,ISBN: 9787516427811, 20万字,2023年3月。
2. Chapter 12: An Empirical Study on Inexperienced Online Consumer’s Window Shopping Behavior in China: A Transaction Cost Perspective,第一作者, in “Handbook of Contemporary Marketing in China: Theories and Practices”, 总编 Cheng Lu Wan, New York: Nova Science, 2010。
1. 2018年广东财经大学国家自然科学基金立项奖励
2. 2014-2015年度工商管理学院“课堂教学质量第一名”
3. 2017-2018 年度工商管理学院课堂教学质量优秀奖
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