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张岚，女，汉族，1965年生，湖南长沙人，市场营销系副教授，MBA导师。
联系方式 / Contact Information
邮箱/Email：a6a8a68@163.com
电话/Tel：13725326801
学历教育 / Education
1982-1985 湖南商学院商业经济系
1986-1989 市场营销专业工学硕士，大连理工大学管理学院
工作简历 / Work Experience
1985.7- 1996.8 讲师
湖南商学院，管理系，长沙
1996.9– 1999.11 讲师
广东财经大学，工商管理学院，广州
1999.12–至今副教授
广东财经大学，工商管理学院，广州
研究兴趣 / Research Interest
市场营销、品牌战略、整合营销传播
获奖情况 / Awards & Honors
教学优秀奖、学校“三育人”先进个人，广东财经大学，2002-2003
年度考核优秀，广东财经大学，1998-1999；2008-2009
著作《现代国际市场营销》<北京:人民中国出版社.1993.>获湖南省第三届社会科学优秀成果省级三等奖，1995
论文《益力矿泉的6P最优化》<发表在《企业管理》2007（6）>在纪念改革开放30周年暨广东营销学会成立25周年庆评优活动中，获优秀调研奖，广东营销学会，2008
在广东营销学会成立30周年庆评优活动中，获营销实践突出贡献奖、最具影响力培训师奖，广东营销学会，2013
任教课程 / Courses Taught
- 市场营销学（本科）
- 整合营销传播（研究生/本科）
- 营销策划（本科）
- 管理学（本科）
- 公共关系学（本科）
- 商务谈判（本科）
- 战略管理（本科）
- 商务沟通方法与技能（本科）
社会服务 / ProfessionalServices
- 担任广东省人力资源和社会保障厅、广东省职业技能鉴定指导中心“营销师”专家组副组长；
- 担任广东营销学会副秘书长；
- 担任广东省营销师协会委员会专家；
- 担任历届广东省营销师大赛、历届广东省客户服务师大赛的评委；
- 先后为广东移动、羊城晚报社、广州百货集团、华润万家、美的集团、科龙集团、广州松厦冷气公司、广东省农资总公司、广州石化中穗燃气公司、茂名石化、光大银行等二十余家企业提供营销咨询和专题培训。
- 从事高级营销师、营销师国家职业资格认证的教学培训、论文指导和综合评审。
Basic Information
Name: Zhang Lan
Gender: Female
Year of Birth: 1965
Native place：Changsha, Hunan province
Academic title：Marketing Associate Professor,MBA tutor
Contact Information
Email：a6a8a68@163.com
Tel：13725326801
Education
Time Period：1982-1985
School：Hunan University ofCommerce
Degree: Bachelor
Major: Department of Commerce
Time Period：1986-1989
School：Schoolof management, Dalian University of Technology
Degree: Engineering Master
Major: Marketing
Work Experience
Time Period: 1985.7 - 1996.8
School: Department of management, Hunan University of Commerce, Changsha
Job Title: Lecturer
Time Period: 1996.9 – 1999.11
School: College of Business Administration,Guangdong University of Finance and economics,Guangzhou
Job Title: Lecturer
Time Period: 1999.12– until now
School: College of Business Administration,Guangdong University of Finance and economics,Guangzhou
Job Title: Associate Professor
ResearchInterest
Marketing, brand strategy, integrated marketing communication
Awards & Honors
Date Received: 2002-2003
Certification: Guangdong University of Finance andEconomics excellent teaching award& "threeeducation" advanced individual.
Date Received: 1998-1999；2008-2009
Certification:Guangdong University of Finance and Economics the annual assessment ofoutstanding.
Date Received: 1995
Certification: The book "modern international marketing"< Beijing:People's Publishing House of China.1993.> won excellent achievements ThirdPrize in the third session of the social science of Hunan Provincial.
Date Received: 2008
Certification: The paper< 6p optimization of WaterMineralHealthCo.,Ltd > （published in the "enterprisemanagement" 2007 (6) ）won the outstanding researchaward, in the 30 anniversary of the reform and opening up and 25 anniversary ofthe foundation of Guangdong MarketingAssociation (Guangdong Marketing Association).
Date Received: 2013
Certification: Marketing practice outstanding contribution award&the most influential trainer Award, in 30 anniversary of the foundation of GuangdongInstitute of marketing (Guangdong Marketing Association).
Courses Taught
-Marketing Studies (undergraduate)
- Integrated Marketing Communications (Graduate / undergraduate)
- Marketing planning (undergraduate)
- Management (undergraduate)
- Public Relations (undergraduate)
- Business Negotiation (undergraduate)
- Strategic Management (undergraduate)
- Business communication skills and skills (undergraduate)
ProfessionalServices
-The deputy head of the expert group of Marketing division in GuangdongProvincial Bureau of human resources and social security and Guangdong vocational skills identificationand guidance center.
-The deputy Secretary General of GuangdongMarketing Association.
-The expert of Guangdong Marketing Association.
-The judge of Guangdong marketingdivision competitions and Customer service division competitions of Guangdong Province.
-The consulter and trainer of Guangdong Mobile, Yangcheng EveningNews, Guangzhou department store, CHINA RESOURCES VANGUARD Co.Ltd, Midea Group Co., Ltd, Kelon Co., LTD, Guangzhou Songxia air conditioning company, Guangdong ProvinceAgricultural Corporation, Guangzhou petrochemical industry, MaomingPetrochemical Company, CHINA EVERBRIGHT BANK CO., LTD, and other companies.
-Providing teaching training, thesisguidance and comprehensive assessment of senior marketing division qualificationcertification and marketing division of national vocational qualificationcertification.
