市场营销系
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张岚

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  张岚,女,汉族,1965年生,湖南长沙人,市场营销系副教授,MBA导师。

 




联系方式 / Contact Information

邮箱/Emaila6a8a68@163.com

电话/Tel13725326801

 

学历教育 / Education

1982-1985 湖南商学院商业经济系

1986-1989 市场营销专业工学硕士,大连理工大学管理学院

 

工作简历 / Work Experience

1985.7- 1996.8 讲师   

湖南商学院,管理系,长沙

1996.9– 1999.11 讲师

广东财经大学,工商管理学院,广州

1999.12–至今副教授

广东财经大学,工商管理学院,广州

 

研究兴趣 / Research Interest

市场营销、品牌战略、整合营销传播

 

获奖情况 / Awards & Honors

Ÿ  教学优秀奖、学校“三育人”先进个人,广东财经大学,2002-2003

Ÿ  年度考核优秀,广东财经大学,1998-1999;2008-2009

Ÿ 著作《现代国际市场营销》<北京:人民中国出版社.1993.>获湖南省第三届社会科学优秀成果省级三等奖,1995

Ÿ  论文《益力矿泉的6P最优化》<发表在《企业管理》2007(6)>在纪念改革开放30周年暨广东营销学会成立25周年庆评优活动中,获优秀调研奖,广东营销学会,2008

Ÿ  在广东营销学会成立30周年庆评优活动中,获营销实践突出贡献奖、最具影响力培训师奖,广东营销学会,2013

任教课程 / Courses Taught

- 市场营销学(本科)

- 整合营销传播(研究生/本科)

- 营销策划(本科)

- 管理学(本科)

- 公共关系学(本科)

- 商务谈判(本科)

- 战略管理(本科)

- 商务沟通方法与技能(本科)

 

社会服务 / ProfessionalServices

- 担任广东省人力资源和社会保障厅、广东省职业技能鉴定指导中心“营销师”专家组副组长;

- 担任广东营销学会副秘书长;

- 担任广东省营销师协会委员会专家;

- 担任历届广东省营销师大赛、历届广东省客户服务师大赛的评委;

- 先后为广东移动、羊城晚报社、广州百货集团、华润万家、美的集团、科龙集团、广州松厦冷气公司、广东省农资总公司、广州石化中穗燃气公司、茂名石化、光大银行等二十余家企业提供营销咨询和专题培训。

- 从事高级营销师、营销师国家职业资格认证的教学培训、论文指导和综合评审。


Basic Information

Name: Zhang Lan

Gender: Female

Year of Birth: 1965

Native place:Changsha, Hunan province

Academic title:Marketing Associate Professor,MBA tutor

 

Contact Information

Email:a6a8a68@163.com

Tel:13725326801

 

Education

Time Period:1982-1985

School:Hunan University ofCommerce

Degree: Bachelor

Major: Department of Commerce

 

Time Period:1986-1989

School:Schoolof management, Dalian University of Technology

Degree: Engineering Master

Major: Marketing

 

Work Experience

Time Period: 1985.7 - 1996.8

School: Department of management, Hunan University of Commerce, Changsha

Job Title: Lecturer

 

Time Period: 1996.9 – 1999.11

School: College of Business Administration,Guangdong University of Finance and economics,Guangzhou

Job Title: Lecturer

 

Time Period: 1999.12– until now

School: College of Business Administration,Guangdong University of Finance and economics,Guangzhou

Job Title: Associate Professor

 

ResearchInterest

Marketing, brand strategy, integrated marketing communication

 

Awards & Honors

Date Received: 2002-2003

Certification: Guangdong University of Finance andEconomics excellent teaching award& "threeeducation" advanced individual.

 

Date Received: 1998-1999;2008-2009

Certification:Guangdong University of Finance and Economics the annual assessment ofoutstanding.

 

Date Received: 1995

Certification: The book "modern international marketing"< Beijing:People's Publishing House of China.1993.> won excellent achievements ThirdPrize in the third session of the social science of Hunan Provincial.

 

Date Received: 2008

Certification: The paper< 6p optimization of WaterMineralHealthCo.,Ltd > (published in the "enterprisemanagement" 2007 (6) )won the outstanding researchaward, in the 30 anniversary of the reform and opening up and 25 anniversary ofthe foundation of  Guangdong MarketingAssociation (Guangdong Marketing Association).

 

Date Received: 2013

Certification: Marketing practice outstanding contribution award&the most influential trainer Award, in 30 anniversary of the foundation of GuangdongInstitute of marketing (Guangdong Marketing Association).

 

Courses Taught

-Marketing Studies (undergraduate)

- 整合营销传播(研究生/本科)

- Integrated Marketing Communications (Graduate / undergraduate)

- 营销策划(本科)

- Marketing planning (undergraduate)

- 管理学(本科)

- Management (undergraduate)

- 公共关系学(本科)

- Public Relations (undergraduate)

- 商务谈判(本科)

- Business Negotiation (undergraduate)

- 战略管理(本科)

- Strategic Management (undergraduate)

- 商务沟通方法与技能(本科)

- Business communication skills and skills (undergraduate)

 

ProfessionalServices

-The deputy head of the expert group of Marketing division in GuangdongProvincial Bureau of human resources and social security and Guangdong vocational skills identificationand guidance center.

-The deputy Secretary General of GuangdongMarketing Association.

-The expert of Guangdong Marketing Association.

-The judge of Guangdong marketingdivision competitions and Customer service division competitions of Guangdong Province.

-The consulter and trainer of Guangdong Mobile, Yangcheng EveningNews, Guangzhou department store, CHINA RESOURCES VANGUARD Co.Ltd, Midea Group Co., Ltd, Kelon Co., LTD, Guangzhou Songxia air conditioning company, Guangdong ProvinceAgricultural Corporation, Guangzhou petrochemical industry, MaomingPetrochemical Company, CHINA EVERBRIGHT BANK CO., LTD, and other companies.

-Providing teaching training, thesisguidance and comprehensive assessment of senior marketing division qualificationcertification and marketing division of national vocational qualificationcertification.