市场营销系
您现在的位置: 广东财经大学工商管理学院 > >学院概况 >师资队伍 >按系所分 >市场营销系

赵小宁

作者:信息来源: 暂无 发布日期: 2016-06-05 浏览次数:


  

  赵小宁,女,汉族,1965年生,河南洛阳人,市场营销系副教授。

  

  Zhao Xiaoning,female,born in1965,Henan Luoyang, associateprofessor of the Department of Marketing.



联系方式 / Contact Information

邮箱/Emailzhaoxiaoning@gdufe.edu.cn

电话/Tel13538834896

 

学历教育 / Education

1982-1986经济学学士,新疆财经大学商业经济系,乌鲁木齐

1982-1986 Bachelor of economics, XinjiangUniversity of Finance and Economics, Department of Business Economy, Urumqi

1992-1994市场营销研究生,新疆财经大学(其中1994.3-1994.7在北京经济学院研究生部市场营销专业学习),乌鲁木齐

1992-1994 marketing research student,Xinjiang University of Finance and Economics (which 1994.3-1994.7 in BeijingInstitute of economic, Research Department marketing professional learning),Urumqi

 

工作简历 / Work Experience

1986.07–1992.12 助教

新疆财经大学商业经济系,乌鲁木齐

1986.07- 1992.12 Assistant

Department of BusinessEconomy, Xinjiang University of Finance and Economics, Urumqi

1993.01–1995.08讲师

新疆财经大学贸易经济系,乌鲁木齐

1993.01-1995.08 Lecturer

Departmentof Trade economy, Xinjiang University Of Finance and Economics, Urumqi

讲师

1995.08–2002.11讲师

广东财经大学,工商管理学院,广州

1995.08– 2002.11 Lecturer

Schoolof Management,Guangdong University of Finance & Economics, Guangzhou

2002.12 –副教授

广东财经大学,工商管理学院,广州

2002.12–Associate Professor

Schoolof Management , Guangdong University of Finance & Economics, Guangzhou

 

研究兴趣 / Research Interest

市场营销、消费者行为

Marketing,consumer behavior

 

代表性科研成果 / Selected Publications

论文/ Paper

Ÿ  赵小宁,2002.消费者对驱动市场战略中创新的反应,企业活力. 5

Zhao Xiaoning,2002.The consumer's response to the innovation of market driven strategy.Enterprise Energy.5

Ÿ   赵小宁,2005.流通平台战略:提升企业竞争力的基石,商业经济文荟.6

Zhao Xiaoning,2005.The circulation platformstrategy: the cornerstone to enhance the competitiveness of enterprises,CommercialEconomy of Article Meta.6

Ÿ  赵小宁,2007.批发商业模式面临转型,中国商贸. 9

Zhao Xiaoning,2007.Facing the transformation of wholesale business model, Chinese Trading.9

 

著作/ Book

Ÿ  赵小宁,2007. 企业运作仿真综合实习教程,高等教育出版社

Zhao Xiaoning,2007.Course of comprehensive practice ofenterprise operation simulation,Higher Education Press

Ÿ  赵小宁,2011. 企业行为模拟—沙盘推演与ERP应用,经济科学出版社

Zhao Xiaoning,2011.The simulation of the enterprisebehavior sandbox and ERP application, Economic Science Press

Ÿ  赵小宁,2011. ERP沙盘博弈对抗实验教程,清华大学出版社

Zhao Xiaoning,2011.Experimentalcourse of ERP sandbox game against, Tsinghua University Press

 

各类项目 / Grants & Projects

l  广东财经大学校级科研项目,实施驱动市场战略中消费者行为与企业对策研究,主持,完成结项,2002-2003

The scientific research project -Guangdong University of Finance and Economics, Research Of Consumer Behaviorand Implementation of enterprises Countermeasures to the Market Driven Strategy.Host, Finish knot, 2002-2003

l  广东财经大学校级教研项目,消费者行为学信息化示范课例,主持,完成结项, 2012-2014

Teaching research project - GuangdongUniversity of Finance and Economics, Information technology demonstrationlesson of Consumer Behavior. Host, Finish knot, 2012-2014

l  广东财经大学校级教研项目,建设通识教育选修课程《创业营销》,主持,完成结项,2013-2014

Teaching research project - GuangdongUniversity of Finance and Economics,General education elective courseconstruction" Entrepreneurial Marketing",Host, Finish knot,2013-2014

l  广东财经大学校级教研项目,市场营销专业实验课程体系设计,主持,完成结项,2009-2010

   Teachingresearch project - Guangdong University of Finance and Economics,   

Design to experimental course system ofMarketing Major. Host, Finish knot, 2009-2010

 

获奖情况 / Awards & Honors

Ÿ 经管类专业校内仿真综合实习探索与实践(排名4),第六届教育部高等教育

国家级教学成果奖二等奖,教育部,2010

Explorationand practice of simulation to school of comprehensive practice in the  economics and management majors(Rank 4), two, sixth prize of Ministry ofeducation of higher education teaching achievement prizes at the state level,Ministry of Education,2010

Ÿ 以培养学生创业能力为导向的市场营销本科专业人才培养模式的探索和实践

(排名3),广东省优秀教学成果一等奖,广东省教育厅,2005

Theexploration and practice of the training mode of oriented to the cultivation ofstudents' entrepreneurial ability of Marketing Specialty Talents(Rank 3),Guangdong Province, outstanding teaching achievement first prize, GuangdongProvince Education Department, 2005

Ÿ 企业运作仿真综合实习教程(排名2),广东商学院第七届校级教学成果奖一

等奖,广东商学院,2012

Courseof comprehensive practice of enterprise operation simulation(Rank 2),Guangdong Institute of Businessthe seventh university teaching achievement award, Guangdong Institute of Business, 2012

Ÿ 市场营销学课程建设与教学改革(排名3),广东商学院第四届校级教学成果

奖一等奖,广东商学院,2000

Themarketing course construction and teaching reform (Rank 3), Guangdong Institute of Business the fourth universityteaching achievement award, Guangdong Instituteof Business, 2000

Ÿ  古勷勤奖教金二等奖,广东商学院,2000

The two prize of  Gu-Xiangqin Teaching Award, Guangdong Institute of Business, 2000

 

任教课程 / Courses Taught

消费者行为学/Consumer Behavior(本科/Undergraduate)

- 市场营销学/Marketing(本科/Undergraduate)

- 企业行为模拟/ Simulationof the Enterprise Behavior(本科/Undergraduate)

 

社会服务 / ProfessionalServices

- 广东商业经济学会理事

Director of Guangdong Institute of BusinessEconomics

- 中国高等院校市场学研究会会员

  Member of theInstitute of marketing in Higher Education Institutions in China