市场营销系
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胡穗华

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  胡穗华,女,汉族,1962年生,广东人,市场营销系副教授,企业管理专业硕士研究生导师,广东财经大学彩票研究中心主任。 



联系方式 / Contact Information

邮箱/Emailhsssh@21cn.com

电话/Tel13802531715


学历教育 / Education

1978-1982工学学士,华南工学院(现华南理工大学),广州;

1985-1988工业管理工程硕士,华南理工大学,广州;

2000-2006理学博士,湖南大学,长沙。


工作简历 / Work Experience

1982.7– 1985.8助理工程师

交通部广州海上救助打捞局,广州

1985.9– 2006.8(委培研究生、助教、讲师、副教授)

广东省经济管理干部学院(现广东技术师范学院),广州

2006.9 – 至今主任

   广东财经大学,工商管理学院,彩票研究中心,广州

 

研究兴趣 / Research Interest

营销管理、彩票管理

 

代表性科研成果 / Selected Publications

论文 / Paper

Ÿ  胡穗华,吴贞选.体育彩票品牌个性感知对购体育彩票意愿的影响研究-以广东省为例[J].体育科学,2012,32(6):25-32

Ÿ  胡穗华,吴贞选.福利彩票品牌个性感知对购买福利彩票意愿的影响研究-以广东省为例[J].系统工程.2015, 2015, 33(5):54-60.

Ÿ  Hu SuiHua,Wu ZhenXuan, TangXianDa.(胡穗华,吴贞选,汤显达).Studyon the Sales Capacity of Sports Lottery Betting based on Fuzzy ComprehensiveEvaluation: A Case Study of Sports Lottery Betting of Foshan City [J].2011ICISE,2011.9

 

各类项目 / Grants& Projects

l  佛山市哲学社会科学规划项目“基于系统论的佛山体育彩票销量提升工程研究”,2010年;

l  广东省体育彩票管理中心项目“广东省体育彩票专管员管理咨询”,2011年

l  国家体彩中心项目“体育彩票营销宣传效果评价指标体系构建”,2013年;

l  广东省福利彩票发行中心项目“广东福利彩票社会责任研究与实践基地”,2013年-2016年;

l  广州市福利彩票发行中心项目“在网络购彩不断发展的新形势下广州市福利彩票投注站改革与发展对策研究”,2013年。

 

任教课程 / Courses Taught

-  公共关系学(本科/Undergraduate)

-  市场调研(本科/Undergraduate)

-  营销策划(本科/Undergraduate)

-  市场营销(本科/Undergraduate)

-  营销管理(研究生MBA/Postgraduate)

 

 社会服务 / ProfessionalServices

 财政部首届彩票监管咨询和评审专家、国家体育总局体育彩票彩种审核论证专家、民政部福利彩票专家、广东省民政厅福利彩票专家、广州市体育彩票协会副会长和广州市福利彩票发行工作促进会副会长。  

 Suihua Hu, female, Han nationality, born in 1962, come fromGuangdong province, is an associateprofessor in marketing department, and a graduatesupervisor of business administration mayor.She is director of the lottery Research Center .

 

Contact Information

Emailhsssh@21cn.com

Tel13802531715

 

Education

1978-1982,Bachelor’s degree of Engineering,South China University of Technology (SCUT), Guangzhou;

1985-1988,Master of science in industrial management engineering, South China Universityof Technology, Guangzhou;

2000-2006,Doctor of Science, University of Hunan, Changsha.

 

Work Experience

1982.7-1985.8Associate Engineer

GuangzhouMaritime Rescue and Salvage Bureau of the Ministry Scientific, Guangzhou;

1985.9– 2006.8 learning graduate student, teaching assistant, lecturer, AssociateProfessor

GuangdongEconomic Management Institute, Guangzhou;

2006.9-  Director,

GuangdongUniversity of Finance and Economics, College of Business Administration,   Lottery Research Center, Guangzhou.

 

Research Interest

Marketing management,Lottery management

 

Selected Publications

Ÿ  Sui-huaHu,Zhen-xuan Wu.Researchon the influence of brand personality perception of Sports Lottery on theintention of buying Sports Lottery—— In Guangdong Province as an Example [J],China Sport Science2012,32(6):25-32

Ÿ  Sui-huaHu,Zhen-xuan Wu.Research on The Influence of Brand PersonalityPerception of Welfare Lottery on The Intention of Buying Welfare Lottery —inGuangdong Province as an Example [J], Systems Engineering, 2015, 33(5):54-60.

Ÿ  Hu SuiHua,Wu ZhenXuan, TangXianDa.Studyon the Sales Capacity of Sports Lottery Betting based on Fuzzy ComprehensiveEvaluation: A Case Study of Sports Lottery Betting of Foshan City [J].2011ICISE,2011.9

 

Grants& Projects

l  Foshan Philosophy Social SciencePlanning, Research of Foshan Sports Lottery Sales on System Engineering , 2010;

l  Guangdong SportsLottery Management Center,Consulting of Guangdong Sports LotterySpecialist Management,2011;

l  Sport Lottery Management Center of GeneralAdministration of Sport, Research of Marketing EffectEvaluation Index System of Sports Lottery, 2013;

l  Guangdong Welfare Lottery Center,Guangdong Welfare Lottery Social Responsibility Study and Practice Base ,2013-2016;

l  Guangzhou Welfare Lottery Center, Studyof Reform and Development Countermeasures of Welfare Lottery Sales Station inGuangzhou City in the new situation of network development purchase lottery,2013.

 

Courses Taught

-  Public Relations(Undergraduate)

-  Marketing Research(Undergraduate)

-  Marketing Planning(Undergraduate)

-  Marketing(Undergraduate)

-  Marketing Management (MBA)

 

Professional Services

-  The expert of lottery regulation and evaluation inMinistry of Finance;

-  The expert ofsports lottery examine and verify in General Administration of Sport;

-  The expert of welfare lottery in Ministry ofCivil Affairs;

-  The expert of welfare lottery in GuangdongProvince Department of civil affairs ;

-  The vicepresident of sports lottery association in Guangzhou

-  The vice presidentof association of welfare lottery in Guangzhou.