各系简介
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市场营销专业介绍

作者:暂无信息来源: 暂无 发布日期: 2016-06-13 浏览次数:

    市场营销专业开设于1998年。经过多年建设,本专业人才培养目标明确,学生知识、能力、素质结构满足区域经济发展与产业结构调整和技术升级的需要,并具有较大的发展潜力和稳定的社会需求。目前,本专业特色突出,优势明显,已经成为省内同类高校同类专业中具有一定竞争力和影响力的专业。2003年本专业被评为广东省首批非IT类名牌专业;在省级名牌专业建设的基础上,市场营销专业于2007年12月被国家教育部、财政部批准为第二批高等学校特色专业建设点;并在2013年成为教育部“专业综合改革试点”专业。截至2015年7月,本专业累计毕业生人数约为2510人,现有在校生738人。广东财经大学市场营销特色专业的建设目标是以学生为导向,培养具有创新精神、创造和创业能力,以及国际化视野的高素质营销管理人才。

    The Department of Marketing was established in 1998. After years of development, the department has clear objective of education: the students’ knowledge, ability and quality can satisfy the need of regional economy development and industrial structure adjustment and technological upgrading, and have great development potential and stability of social needs. At present, the marketing major has outstanding characteristics and obvious advantages, and has become a competitive and influential major in Guangdong Province. In 2003, this major was in the first batch of non-IT branding majors in Guangdong province. Based on the construction of provincial branding major, the marketing major was approved to be in the second batch of featured majors of colleges and universities by the Ministry of education and the Ministry of Finance in December 2007, and in 2013, it became a pilot major of comprehensive innovation of the Ministry of Education. As of July 2015, the total number of graduates of the marketing major is about 2510, and the number of the current students is 738. The goal of the construction of the marketing department is to cultivate the high quality marketing management talents with innovative spirit, creativity and entrepreneurial ability, as well as international perspective.